UPF 50+ Resortwear, Finally Designed Well

Real Sun Protection.Finally Designed Well.

UPF 50+ Italian performance fabric, cut into resort pieces you'd actually choose to wear to dinner.

Made in the EU
UPF 50+ Tested
Free 14 days returns

ENGINEERED PROTECTION

Protection built in. Style never an afterthought.

Most sun-protective clothing asks you to choose between coverage and looking put-together. PRTECT doesn't: UPF 50+ is woven into fabric considered enough to wear straight from the beach to dinner, so protection is simply part of how the piece is made — not the reason it looks the way it does.

THE FABRICS

UPF 50+, by construction — not a finish that washes out.

Every PRTECT piece begins with fabric milled in Italy — the same performance textile tradition behind high-end activewear, redirected toward resort life.

The weave itself blocks UV. Moisture-wicking and quick-dry come built in too.

All fabric tests are made by an independent laboratory - Bureau Veritas in Hong Kong. Tests are made according to the AATC regulation which is the most severe one as tests are made in both wet and dry fabric.